![]() ![]() Phrases such as "blitz scaling" rolled off her tongue. Wiener wore company hoodies, listened to EDM at her desk and learned how to ride a RipStik. ![]() Her cautionary memoir, Uncanny Valley, takes us beyond the bootcamps and bubble soccer to reveal the power, potential and problems of tech culture (or the "ecosystem", as you might call it if you've been slurping the Kool-Aid, supplied to employees alongside the free chocolate milk, energy drinks and trailmixes).ĭown For the Cause, DFTC, was the catch cry of her company's chief executive. ![]() The then 25-year-old liberal arts graduate left her job as an assistant at a small Manhattan literary agency for Silicon Valley's startup scene. What, I wondered, would it be like to go to work every day in that kind of place?Īnna Wiener found out. The doors briefly opened on their levels – the number of which increased over the years – to reveal a splash of bright colours. You could always pick them in the lifts: they were young, held scooters, wore thongs and tracksuits, carried company-branded backpacks, spoke in a jumble of accents and appeared distinctly unharried. I used to watch from my window as staff members joined lunchtime boot camps, walked their dogs and played bubble soccer in the park parallel to our harbourside building. For a while, The Sydney Morning Herald shared an office with one of the world's most powerful technology companies. ![]()
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